Creating Customer Value: An Often-Forgotten Part of Digitization.

When managers of companies today talk about “digitization”, “industry 4.0” or “digital transformation”, they often limit themselves to what is so important for many companies: increasing their own efficiency – increasing their own productivity – optimizing profits by reducing costs. In short, in most cases, it is a matter of optimizing your own internal processes with the help of digital tools.

Of course: Optimized processes are the guarantee for the effective survival of a company – but isn’t there a more important factor for success than your own process reliability? Is the internal optimization of a company not a matter of course anyway? Are companies that do NOT take care of their processes still able to survive today?
I think it must be a matter of course for our customers that WE as a company have done our homework. Doesn’t the innovation focus of a modern company has to lie in this question already?

“What added value can I offer my customers from digitization?”